Automatic transcription & coding of studies!

Your AI software for market research Made in Germany:

✅ Up to 80% cost savings thanks to automated qualitative and quantitative coding

 Creation of detailed transcripts for qualitative interviews in excellent quality

Automatic coding of free text entries in code trees

Export of the evaluated study in common formats (e.g. Excel)

✅ Data-secure via could or on-premis

The Future of Market Research

"The Berlin-based start-up wins the sixth start-up pitch of and While three startups were tied for first in the audience voting, it was 's approach that convinced the jury the most."
learn more here

Holger Geißler

Simple. was created with the aim to relieve market researchers. The intuitive user interface offers the option to create studies with just a few clicks, to create or assign new questionnaires and to upload the associated audio or video files for further work steps.


Once files have been uploaded and assigned to a study, they are converted into high-quality transcripts within minutes. Our AI then analyzes the text of the transcripts and within a short time finds and assigns the answers for the list of questions stored in the study. An overview allows quick viewing, checking and editing of the study results.


Automated end-to-end coding allows the workload of several weeks to be completed in a single day. Finally, the summary of the study results can be exported in a format of your choice (e.g. Microsoft Excel) and can be used immediately.

You’ll get excellent results in record time without having to hire a third party. That leads to happy employees, happy customers and lower costs.

More advantages

High Security

Your company data is highly sensitive? We specialise in keeping your information secure. We guarantee that your data does not leave your country and can even install our software on your servers.

Full Customisability

Your organisation does not need to change existing workflows. We adapt to your processes and can integrate within your existing systems and software tools. Your team can access your data when and where they need it.

AI Experts

We are one phone call away to help you navigate your needs at every stage of the process. No need to employ a full machine-learning engineering team! We focus on understanding your process and helping you superpower your workflow.

Increase your productivity tenfold!

Get a free consultation:

Set up a quick meeting with our founder and CEO, Florian. He will be happy to advise you on your needs personally and free of charge!

What to expect in this interview:

🤝 Getting to know each other personally with our CEO

🔎 Personal needs analysis

👾 Personal product advice

💻 Personal product demo from

🙋‍♀️ Answering all your questions - Your AI Experts for Market Research

Fed up with low-quality AI tools for market researchers?

The GPT hype is causing a flood of new offerings for all markets. Sadly, very few are quality AI tools for market research. More often than not companies only build pretty front-ends for ChatGPT or utterly ignore data protection regulations. can show you the possibilities of working with a real, sophisticated A.I. solution.

Read more "

Improving qualitative research with NLP

Data may be more valuable than oil these days. But accumulating data just for the sake of data is useless, both scientifically and economically. To reach a better understanding of certain nuances and causalities it must be processed and analysed reliably. AI and natural language processing (NLP) come in handy here.

Read more "