Case Study: Cutting Qualitative Data Analysis Time from 2 Weeks to 1 Day

Discover how optimized the processing of qualitative studies in a market research company and drastically increased their efficiency and accuracy.

Key Results

This case study demonstrates the effective use of AI to improve market research, with significant advances in analysis time and data quality:

  • Efficient analysis: Reducing the analysis time of qualitative studies from 14 working days to 10 hours improves agility in market research.
  • Enhanced accuracy: With an accuracy rate of 97%,’s innovative chunking technology contributes to reliable and precise results.
  • Optimized processes: Adaptation of the system to specific company requirements leads to increased efficiency, reduces manual work and thus cuts operating costs.

These advances not only support faster decision-making, but also contribute to the increased competitiveness of the market research company.

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Kosten/Nutzen Rechner Marktforschung - Process Steps V2 // EN

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Calculated added value when using

Compared to external market researchers:


Compared to in-house processing costs: