Automatic transcription & coding of qualitative studies!

Your AI software for market research Made in Germany:

✅ 80% cost savings thanks to automated qualitative coding

✅ Creation of associated transcripts for qualitative interviews in excellent quality

✅ Automatic evaluation according to your interview guide

Export of the evaluated study in common formats (e.g. Excel)

✅ Data secure via cloud or on-premise

Trusted by

Qualitative evaluations made simple, fast, and effective

"The Berlin-based start-up wins the sixth start-up pitch of and While three startups were tied in the audience voting,'s approach convinced the jury the most."
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Holger Geißler

Simple. was created with the aim to relieve market researchers. The intuitive user interface offers the option to create studies with just a few clicks, to create or assign new questionnaires and to upload the associated audio or video files for further work steps.


Once files have been uploaded and assigned to a study, they are converted into high-quality transcripts within minutes. Our AI then analyzes the text of the transcripts and within a short time finds and assigns the answers according to the questions in your interview questionnaire. An overview allows quick viewing, checking and editing of the study results.


Automated end-to-end coding allows the workload of several weeks to be completed in a single day. Finally, the summary of the study results can be exported in a format of your choice (e.g. Microsoft Excel) and can be used immediately.

Without having to hire third parties, you will achieve excellent results in record time. That leads to happy employees, happy customers and lower costs.

More advantages

Data privacy

Your company data is highly sensitive? We specialise in keeping your information secure. We guarantee that your data does not leave your country and can even install our software on your servers.

Full customisability

Your organisation does not need to change existing workflows. We adapt to your processes and can integrate within your existing systems and software tools. Your team can access your data when and where they need it.

AI experts

We are one phone call away to help you navigate your needs at every stage of the process. No need to employ a full machine-learning engineering team! We focus on understanding your process and helping you superpower your workflow.

Increase your productivity tenfold!

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🔎 Persönliche Bedarfsanalyse 

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