If you're fluent in German or are looking to improve your language skills, there are many excellent German-language podcasts out there that cover a range of topics related to market research and opinion mining. Here are the five most important ones that you won't want to miss:
1. Marktforschung aktuell
Hosted by market research expert Dr. Sebastian Kühn, “Marktforschung aktuell” (or “Market Research Up-to-Date”) is a weekly podcast that covers a variety of topics related to the field. In each episode, Kühn interviews leading industry experts and discusses the latest trends and developments in market research.
According to Kühn, one of the goals of the podcast is to make market research more accessible to a wider audience. “Many people don’t really know what market research is all about, or they have a distorted image of it,” he says. “With ‘Marktforschung aktuell,’ we want to shed light on the various aspects of market research and show how interesting and diverse the field really is.”
2. Marktforschung pur!
“Marktforschung pur!” (or “Pure Market Research”) is another great podcast for anyone interested in the field. Hosted by market research professionals Anna Schütz and Christin Beyhl, the podcast covers a wide range of topics, from the latest industry trends and techniques to practical tips for market researchers.
In an interview with the hosts, Schütz emphasised the importance of staying up-to-date with latest developments in the field. “As market researchers, it’s essential to constantly learn and evolve to stay relevant and provide valuable insights to our clients,” she says. “That’s why we started ‘Marktforschung pur!’ – to share our knowledge and experience with others in the industry.”
3. Meinungsforschung im Fokus
“Meinungsforschung im Fokus” (or “Opinion Research in Focus”) is a podcast that focuses specifically on the field of opinion mining. Hosted by market research professionals Marcel Büchi and Marc Schneider, the podcast covers a range of topics, including the latest techniques and tools for gathering and analyzing public opinion data.
In an interview with the hosts, Büchi emphasized the importance of understanding public opinion in today’s fast-paced, digital world. “With the proliferation of social media and other online platforms, it’s more important than ever to track and understand public opinion,” he says. “That’s what ‘Meinungsforschung im Fokus’ is all about – helping market researchers and other professionals stay on top of the latest trends and techniques in opinion mining.”
4. Marktforschung 2.0
“Marktforschung 2.0” (or “Market Research 2.0”) is a podcast that covers the latest trends and developments in the field, with a particular focus on the role of technology and digital tools. Hosted by market research professionals Martin Fischer and Thomas Häussler, the podcast features interviews with industry experts and discussions on many topics, including data analytics, customer experience, and market research software.
Fischer emphasizes the importance of staying on top of technological advancements in the field. “As market researchers, it’s essential to keep up with the latest technologies and how they can be used to gather and analyze data,” he says. “That’s what ‘Marktforschung 2.0’ is all about – helping professionals stay up-to-date and succeed in an increasingly digital world.”
5. Die Marktforscher
“Die Marktforscher” (or “The Market Researchers”) is a podcast that offers a broad overview of the market research industry. Hosted by market research professionals Julia König and Michael Schmieder, the podcast covers a range of topics, including industry trends, best practices, and case studies.
In an interview with the hosts, König emphasized the importance of staying current in the field. “As market researchers, it’s essential to stay on top of the latest trends and techniques in order to provide valuable insights to our clients,” she says. “That’s what ‘Die Marktforscher’ is all about – helping professionals stay up-to-date and succeed in their careers.”
These are just a few of the many excellent German-language podcasts out there for market researchers and opinion miners. Whether you’re looking to learn about the latest industry trends, improve your skills, or simply stay up-to-date, these podcasts are a great resource to add to your list.
